Description
Catena Media PLC is a European company engaged in performance marketing and lead generation on the Internet. Catena Media is active within the iGaming and Financial Services industries. The group operates in the following segments: Casino and Sports. The group attracts end-users and generates revenue by using three primary online marketing methodologies, namely, Generating organic traffic by search engine optimization (SEO), including acquisitions; Paid media by using pay-per-click (PPC) media channels; and Providing website users a slimmed-down version of content through subscriptions.
